If
you are investigating how to start a computer repair business,
you simply have
to
take advantage of the free
options
of promotion
that the Web
presents
you.
Not
long in
the past,
brand
new
businesses
would have to advertise
in papers,
in phone books, and even
on the radio and television
to find
new clients,
but there are so many Web
users now
that you can bypass
these costly
marketing
channels
and go straight
to internet
marketing.
Remember,
as
opposed to
so many other smaller
businesses,
100% of your customers
are on
the internet.
Before
the rise of Internet
advertising,
it was certainly necessary
to
put
money into
print advertising
in papers
and phone books. However
Internet use is
now
so common
that
lots of
new companies find they
can
acquire
lots
of
new business without
having to
spend
a dollar. Additionally
take
into account
that your customers--computer owners--own their pcs
for the purpose of browsing
the
web.
So
for
your needs,
advertising
online
is
a targetted and efficient
means
of
marketing.
Craigslist
needs
to be
your 1st
advertising outlet. Craigslist
rules
classifieds marketing
in North America.
Newspaper classifieds are
very
brief
or completely
gone
now as
a result of
Craigslist. The
internet
has become more widely
used
for classifieds advertising
because it gives the customer the power
to search
for what he wants.
It's
faster and provides
more
details
about the things
and companies
they're looking for. Nevertheless,
because Craigslist is so widely
used,
you will encounter
a lot of competition
there.
You will
have to
advertise
among other computer
repair
companies
that offer lower prices. When
you have a great
strategy, though,
you can field lots
of profitable
calls and emails. First,
it's
very
crucial
that you
include as many frequent
search
terms
as
possible
in
your
advertisement.
Look
at
your competitors advertisements.
Record 20
most common
phrases
you find.
Be sure
to
include
these inside
your
ad. A
correctly
written heading
produces
maximum clicks.
The top item in
the
search results is
not
always the
item
that gets the most clicks. Mentioning
special
discounts
and expiring offers creates
rewards
for searchers to click on your ad
and find out more about your offer.
Also,
capital letters, exclamation points, and various
characters such as arrows and stars help to distinguish
your ad.
After
you have
earned your searcher's click, have
a
distinct
plan to earn
their email or phone call. A
lot of computer
repair techs
fail
to post
specific
reasons why they
are worth a phone
call. They
only
list their services and prices. Putting
up your photo,
it's
been found, can more than double the response
you
get for your advertisement.
Remember
that
your customers are choosing a stranger they are going to bring
into their home.
A
photograph helps
to build
trust in the
services you provide. A
biography of yourself is extremely
important.
List
any jobs, qualifications,
and particular specialties. Finally,
a
unique offer for a discount is
quite persuasive. The
discount should
have
an expiry
date. You can also include
a
no
cost
service like
a
registry cleanup for all new
customers. Producing
urgency in your advertising
greatly
improves its effectivenss. Never
believe
that Craigslist is a price
war.
This simply isn't true.
Customer do
not instantly
trust the
businesses with the cheapest
rates because they make assumptions
about their service quality being poor.
In fact,
the
company with the most trustworthy presentation wins the most calls,
email, and ultimately, profitable business on Craigslist.
One
last
piece of advice. For
those who have
a website--and you simply must have
a
website
for creditiblity--be sure
to
incorporate
a
clickable hyperlink
to your web
site
in every Craigslist advertisment you post.
The
various search engines
crawl
Craigslist searching
for
links. Hyperlinks
on Craigslist not only build
visitors
to
your
web site,
but push
you up the search
engine ranking positions
themselves.